With the framework of the European program “EU Fresh Fruit Gift” an exclusive B2B event took place on 10th of October 2023, at 16.30, at International Centre for Culinary Arts - Dubai ICCA, (Block 8 - King Salman Bin Abdulaziz Al Saud St - Al Sufouh –Dubai Knowledge Park – Dubai).
Participants from the Horeca sector, importers, distributors, wholesalers, grocery chain representatives, bloggers, and journalists will have the opportunity to meet representatives of the contributing organizations and taste the delicious Cherries from Greece and blueberries and raspberries from Romania.
People will have the chance to discuss new collaboration opportunities, get informed about the European program “EU Fresh Fruit Gift” and its initiatives and during the event the Chefs of ICCA Dubai will analyze the benefits of the products and will have the opportunity to taste dishes with the promoted products.
The EU financed campaign EU FRESH FRUIT GIFT aims to promote the European fresh cherries and blueberries from Greece and Romania to consumers in India, UAE and UK. The participant organizations are Agricultural Cooperative of Rachi Pieria “Agios Loukas” (AC Rachi) from Greece -coordinator and The Association of South Fruit Producers -FRUCTPROD from Romania.