Events

With the framework of the European program “EU Fresh Fruit Gift” an exclusive B2B event took place on 10th of October 2023, at 16.30, at International Centre for Culinary Arts - Dubai ICCA, (Block 8 - King Salman Bin Abdulaziz Al Saud St - Al Sufouh –Dubai Knowledge Park – Dubai).

Participants from the Horeca sector, importers, distributors, wholesalers, grocery chain representatives, bloggers, and journalists will have the opportunity to meet representatives of the contributing organizations and taste the delicious Cherries from Greece and blueberries and raspberries from Romania.

People will have the chance to discuss new collaboration opportunities, get informed about the European program “EU Fresh Fruit Gift” and its initiatives and during the event the Chefs of ICCA Dubai will analyze the benefits of the products and will have the opportunity to taste dishes with the promoted products.

The EU financed campaign EU FRESH FRUIT GIFT aims to promote the European fresh cherries and blueberries from Greece and Romania to consumers in India, UAE and UK. The participant organizations are Agricultural Cooperative of Rachi Pieria “Agios Loukas” (AC Rachi) from Greece -coordinator and The Association of South Fruit Producers -FRUCTPROD from Romania.

The EU Fresh Fruit Gift B2B Event in India took place on the 8th of December 2023. Held within the framework of the European program, this exclusive event unfolded at 7:00 p.m. at Olive Bar & Kitchen , (Mile 6, One Style, 8, Kalka Das Marg, Seth Sarai, Mehrauli, New Delhi, Delhi 110030, India)

Tailored for participants from the Horeca sector, importers, distributors, wholesalers, grocery chain representatives, bloggers, and journalists, the event provided a unique platform for engagement with representatives from the contributing organizations. Attendees had the opportunity to savor the exquisite Cherries from Greece, alongside the delectable blueberries and raspberries from Romania.

Beyond the enjoyment of these premium fruits, participants delved into discussions about potential collaborations, gaining valuable insights into the European program "EU Fresh Fruit Gift" and its initiatives. The event featured a distinguished Chef, Mr. Dhruv Oberoi  and a reputable Nutritionist, Mrs Poonan Arora who illuminated the myriad benefits of the showcased products. Attendees also had the privilege of tasting specially crafted dishes that highlighted the promoted fruits, enhancing their culinary experience. The evening was a harmonious blend of networking, gastronomic delights, and the celebration of the finest fruits Europe has to offer.